Explained in Simple Terms
Website Hosting, Domains and DNS Explained in Simple Terms
This article explains what website hosting, domains and DNS actually are and what they do, including a simple analogy to remember in future.
Our Blogs
Welcome to whY-us? Marketing free articles blog page, your go-to resource for invaluable marketing tricks, hacks and company news.
As a leading digital marketing agency specialising in website design, SEO, PPC, CRM, Client Portals, Short Form Video and Social Media Marketing & Training, we are dedicated to helping business owners and marketing managers achieve remarkable success in the ever-evolving digital landscape.
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whY-us? News
High School Work Experience Placement at a Marketing Agency
A first hand review of a high school work experience placement at whY-us? Marketing, covering WordPress, marketing, teamwork and career development.
CRM
Employee Portals Explained in Simple Terms
This article explains Employee Portals in simple terms and explores how they can help businesses improve organisation, communication and employee experience.
CRM
Digital Forms Explained In Simple Terms
Most businesses collect information every day. This might include customer enquiries, applications, registrations, support requests, quotations, surveys, employee information or document uploads. For many businesses, this
Explained in Simple Terms
AI Search Explained In Simple Terms
For many years, businesses have focused on being found through traditional search engines such as Google and Bing. When someone wanted to find a product,
CRM
Customer Self-Service Explained In Simple Terms
This article explains customer self-service in simple terms and explores how businesses can provide 24/7 support without having staff available 24/7
CRM
Document Management Explained in Simple Terms
Most businesses create, receive and share documents every day. This article explains document management in simple terms and explores how it can help businesses improve organisation, security and efficiency.
Explained in Simple Terms
E-Commerce Websites Explained in Simple Term
Looking to start selling online? Read our detailed E-Commerce website article to understand elements you should consider when planning your online shop
Explained in Simple Terms
SEO Content Explained in Simple Terms
Business owners and marketing personnel understand that appearing on Google is important, but fewer understand how websites actually achieve strong visibility in search results.
Explained in Simple Terms
Website Builders Explained in Simple Terms
Many businesses understand the importance of having a website, but deciding how to build one is often where the confusion begins.
Explained in Simple Terms
Creating Videos Builds Confidence Explained in Simple Terms
Discover how creating video content can build confidence, improve communication and help your team develop valuable new skills in a simple and practical way.
Explained in Simple Terms
WordPress Websites Explained in Simple Terms
One of the most widely used platforms is WordPress. But what is WordPress and should you use a WordPress website? Find out here
Explained in Simple Terms
Short Form Video Explained in Simple Terms
Find out how short form video can transform your messaging, communications, marketing and brand impact.
CRM
Client Portals Explained in Simple Terms
Read why your company branded client portal, looks more professional, improves security and streamlines processes.
CRM
CRM Systems Explained In Simple Terms
What is a CRM System and how will it improve your business when used correctly? Find out in this CRM Explained article
Explained in Simple Terms
Website Development Explained In Simple Terms
Are you trying to understand a new website development quote, or what you should be looking for when sourcing a new website from a marketing agency?
Marketing Strategy
Blue Monday: A Clever Marketing Campaign
Blue Monday is a cleverly crafted marketing campaign designed by a travel company to boost January holiday bookings, read more about the campaign in this blog.
whY-us? News
whY-us? Marketing Education Engagement 2024 Highlights
whY-us? Marketing is proud to be part of the Lancashire Skills Pledge. In which we support young people in developing their skills and having the confidence to enter the workplace. Find out more here.
News
How to Maximise Video Marketing
Video is currently one of the most effective types of content in marketing communications. Read this guide to find out how to create impactful videos that deliver results.
whY-us? News
Lancashire Skills Pledge Event
Richard Singleton at whY-us? Marketing, took part as a panel member in the Lancashire County Council, Annual Lancashire Skills Pledge celebration at County Hall, Preston on Friday 6th December.
Social Media
How To Connect Your BlueSky Domain
BlueSky social media app puts you in control of your brand assets and the ultimate form of verification. What’s more, they don’t charge you for the option or privilege to do this. He’s how…
SEO
Optimise Your Christmas Content for Local SEO
Optimising your Christmas content for local SEO can significantly improve your visibility in search results, attract more foot traffic, and ultimately drive sales. Here’s how …
Social Media
Above Us Only BlueSky
My first few days on BlueSky including my Top 10 Features and Tips to make your explorations even better
CRM
The Role of CRM in Marketing
Customer Relationship Management is essential for any business and has a direct effect on Marketing. Find out the role that CRM plays in marketing in this blog.
Websites
Guide to Website Design & Build
In today’s digital era, a well-designed and professional website is a crucial tool for businesses to establish their online presence, attract customers and drive growth. Here is our complete guide to Website Design & Build
Social Media
Ranking on the LinkedIn Algorithm
LinkedIn has recently reviewed its algorithm and implemented changes to the way content is ranked. Find out what changes have been made, and how to create content that will rank on LinkedIn in this blog.
Video
Implementing Video Into Content Strategy
Video is a powerful type of content that should be utilised in your strategy. Find out the how to implement video into your strategy, and more in this blog
SEO
Software for SEO
There are many SEO tools available online to assist businesses in climbing the search engine rankings. that are extremely helpful for businesses wanting to climb higher in the rankings. In this guide, Carl explores the useful tools on offer to help you maximise your SEO.
Social Media
Instagram Algorithm Explained for Businesses
Instagram has released an update explaining how the algorithm works, for each part of its app. This blog explains what it means for businesses.
Social Media
Create Content with AI
The rise of AI has taken the marketing industry by storm. Find out the pros, cons and best practices of utilising AI when writing content.
SEO
SEO for Smart Speakers
You’ll most likely find an Alexa or a Siri in the average person’s home. One of the great features of smart speakers are the advanced
SEO
Migrating over to Google Analytics 4 (GA4)
Marketing can be confusing, especially all the jargon that comes with it. Our Jargon Busting series simplifies terms you tend to hear during the SEO process.
SEO
A-Z of SEO Terms
Marketing can be confusing, especially all the jargon that comes with it. Our Jargon Busting series simplifies terms you tend to hear during the SEO process.
Strategy
2023 Marketing Trend Predictions
2023 is here. That means there are more updates, more tools and more trends ready to take over. Read Kelsey’s Marketing Trend Predictions here.
whY-us? News
Carl’s Journey To Website Developer
Carl is our website developer and SEO Specialist at whY-us? Marketing. His journey to website developer is really interesting! Find out more below. My role
Websites
A Beginners Guide To Website Management
Find out the basics of Website Management by accessing this free guide. Written by Guest Blogger, Sharon McDougall.
Social Media
My Favourite Halloween Campaigns of 2022
For businesses, Halloween is the perfect time to get creative. I love this time of year as we see big brands show off their personalities and best tricks!
whY-us? News
Burnley College Industry Visit
Burnley College invited whY-us?, as industry experts, to deliver a ‘Marketing Communications’ workshop about the students working towards their Level 3 Business Diploma.
whY-us? News
Nathan Joins whY-us? On Work Placement
We are excited to welcome Nathan to the whY-us? team. Nathan is joining us from Blackburn College and will gain valuable work experience that will allow him to gain his Level 3 Diploma in IT.
whY-us? News
whY-us? Goes Sky High
whY-us? always go above and beyond. Literally! Yesterday, Kelsey and Richard joined forces with NORI HR and The East Lancashire Chamber of Commerce to jump 15,000ft out of a plane for charity.
Websites
Website Built for Square Peg Associates
Carl worked closely with Suzanne, managing director of Square Peg Associates, to envision and create her new website. Square Peg Associates is a leading recruitment
Social Media
Utilising Awareness Days in Your Content Calendar
Awareness Days and Social Media Holidays are a great way to find inspiration, create relatable content and stay engaged with your followers. Social Media Holidays
Social Media
Building brand reputation with social media
We’re happy to feature a guest blog from another business. The article below explains how any business can build brand reputation with social media. Continue
Strategy
What is Guest Blogging?
Guest Blogging is a marketing method that allows you to feature on other sites, by creating content to be published on other business’s websites.
News
Youth Skills Day
whY-us? are part of The Lancashire Skills Pledge which is a local initiative that upskills the younger workforce.
Websites
The Outdoor Floor Company Website
The Outdoor Floor Company needed a website that reflected their brand, reputation and created leads.
Strategy
Why Reviews Are Important For Your Business
Reviews are an essential asset to your business. Gaining reviews helps you to persuade customers, build credibility and even helps you rank.
Websites
Website Built For The Steadings Hotel
The Steadings Hotel contacted whY-us? to update their old website into a modern, practical and stylish one.
Social Media
Brands Celebrating The Queen’s Jubilee
Brands are having some fun by celebrating the Queen’s Platinum Jubilee in interesting ways. Here’s how you can get involved.
whY-us? News
Blackburn College Extended Work Placement
Isaac is a student at Blackburn College and gaining experience through an extended work placement at whY-us? Read about Isaac’s experiences
whY-us? News
Welcoming Kelsey to The Team
We are excited to welcome Kelsey to whY-us? as a marketing executive. Kelsey has joined the team to focus on content creation and social media
CRM
10 Reasons For A CRM
10 Reasons For A CRM Review. Don’t let your business data get out of control or miss out on sales and marketing opportunities any longer.
Websites
Cyber Attacks on Small Businesses
Cyber Attacks on Small Businesses. Read these simple but effective steps to reduce your vulnerability to Cyber attacks in your business.
Video
7 Reasons For Video Marketing
7 Reasons For Video Marketing. Find out how easy it is to produce video for your brand and why you are missing out without video
Social Media
What is a Hashtag?
Find out what a hashtag is, how we create them and where we use them to our advantage.
News
Digital Marketing Apprentice Position
Digital Marketing Apprentice Position. We are recruiting to commence in January 2022.
Strategy
IKEA Skits Apple in New Video
IKEA Skits Apple in viral marketing campaign that coincides with Apples famous September product launch events
Marketing Blog
Stay ahead of the competition and unlock your business’s true potential with our expert insights, practical tips, and creative strategies in our marketing blog. Whether you’re looking to enhance your online presence, drive more traffic to your website, or boost your conversions, we’ve got you covered.
Our blog content is tailored specifically to small business owners and marketing managers, understanding the unique challenges and opportunities they face in today’s competitive marketplace. Here’s a glimpse of what you can expect from our blog:
- Proven SEO Techniques: Dive into the world of search engine optimisation and learn how to optimize your website to rank higher on SERPS, attract organic traffic, and increase your online visibility.
- CRM and Client Portals: Understand how CRM and Client Portals manage your data more securely, efficiently and impress clients with your own branded software infrastructure.
- Website Design & Conversion Optimisation: Learn the art of creating visually appealing, user-friendly websites that convert visitors into loyal customers. Explore best practices in web design, user experience (UX), and conversion rate optimisation (CRO).
- Social Media Strategies: Unleash the power of social media to connect with your target audience, build brand awareness, and foster meaningful customer engagement. Gain valuable tips on content creation, social media advertising, and community management.
- Marketing Insights: Stay up to date with the latest trends, news, and updates in the world of digital marketing.