The Queen’s Jubilee is one of the most celebrated events in the UK, and rightly so. Jubilee celebrations happen every ten years, and 2022 marks Queen Elizabeth’s seventy-year reign, the Platinum Jubilee.
This celebration takes over the UK, and with the jubilee fast approaching, there are tributes to the Queen everywhere. It’s no surprise that brands become involved with the Queen’s Jubilee, and plenty have a go at rebranding, adding royal anecdotes to products, and commemorating the Queen. Let’s take a look at how your business can mark the special occasion.
Engaging in nationwide events is a great way to extend your reach, engage with your audience, and join in with trending topics. Similarly to social media holidays and awareness days, events like this can create conversation topics and ways to connect with your followers.
It’s crucial to have a good understanding of your audience for a campaign like this. Ensure that you are sharing the right message to your followers so that they like what you are posting and will engage with your campaigns.
The Queen’s last Jubilee was her Diamond Jubilee in 2012. Popular brands showed patriotism and love for the Queen by trying out new packaging and rebranding. Some have even changed names! Our favourites from the Diamond Jubilee were KitKat rebranding itself to ‘BritKat’ and Marmite becoming ‘Ma’mite’. The children’s television show Peppa Pig even featured the Queen on an episode!
The Platinum Jubilee has also created quite the celebration. This is the first time a monarch has reached the seventieth year of their reign, so as you can imagine, a lot is going on this weekend to celebrate. Everywhere you look, on social media, magazines, and television, there are tributes to the Queen. Mcdonald’s has even got involved this year by updating its iconic ‘I’m Lovin It’ jingle to a regal ‘One’s Lovin It’ version!
As important as it is to partake in these events, it is essential to be aware of the rules and regulations. As a general rule, you cannot use images of the royal family in your social media and marketing campaigns. It’s also against regulations to claim or imply royal endorsement like ‘royalty approved’ or ‘fit for the queen’ without prior permission.
The big brands that have created limited edition products and rebranded will have undertaken a long process for approval. So even if you see brands like Heinz and Marks and Spencers including royal branding in their marketing, refrain from doing it yourself. Although it is tempting as a small business, you most likely aren’t allowed to. To find out more about the rules visit the Advertising Standards Authority (ASA) here – https://www.asa.org.uk/news/make-it-a-compliant-jubilee-with-these-platinum-plated-advertising-tips.html
Brands are having fun by celebrating the Queen’s Platinum Jubilee in unique and creative ways. The UK will be marking the event through street parties, fun days, and other festivities. When sharing your Platinum Jubilee posts, remember you can use the hashtags #platinumjubilee and #HM70!
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