We’re happy to feature a guest blog from another business. The article below explains how any business can build brand reputation with social media. Continue reading to find out more.
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When building a business, the challenging part will often be attracting customers to your store or online shopfront. This is where brand reputation can provide a helping hand as if your business is reputable and the subject of positive online chatter or word of mouth, it can help drive footfall. An essential and often understated tool through which businesses can establish their brand identity is social media, writes Jon Munnery a company liquidation expert at UK Liquidators.
There is a multitude of social media platforms businesses can use and each has its own persona. While LinkedIn is a social networking website for business leaders and provides a platform through which businesses can recruit candidates, the likes of Facebook provides an informal space for businesses to promote their services and advertise to their target audience.
Using social media to create a brand image
Building a presence on social media provides a mouthpiece for your business and a direct route to the screens of your customers. By creating a brand profile and pushing content that resonates with your customers, you can build customer relationships and brand loyalty through social media which can supplement ongoing campaigns.
The benefits of building a presence on social media as a business include:
- Building a social media following and tailoring content to influence, educate and convert them
- Publishing social media posts to verify the identity of the business to show that the company is operational
- Using social media as a platform to offer customer service support
- Humanising the business by posting behind-the-scenes coverage and insights into the lives of employees
- Sharing positive customer feedback, such as reviews pointing to the likes of Trustpilot or Reviews.io
- Networking with likeminded professionals to draw inspiration to grow the business
- Establishing brand identity using marketing collateral, such as logos, brand colours and graphics
- Pointing traffic back to your website by linking to products, services or content hosted on your website
The possibilities through social media are limitless for businesses hoping to create a brand. It’s also a low-cost way of promoting your business to your target audience and can be easily maintained through the likes of social media scheduling software and by repurposing existing marketing collateral.
The power of social media to drive customers
To create a noticeable presence on social media, you need to ensure that your knowledge of the platform is up to date. Here’s our round-up of the best social media tips:
- Maintain your social media profile to check that any changes are reflected
- Schedule your social media posts so you’re consistently publishing content
- Keep up with any algorithm changes to ensure that you’re appearing on customer feeds
- Social media is a two-way street. Engage with your followers, post stimulating content and interact with them to gauge feedback
While social media is essential as it transitions businesses into the digital age, you can also use it as a strategic tool to track trends, drive traffic and generate leads.
To conclude our social media for business round-up, here’s a quote from Paul Barron, CEO of Foodable Network, which concisely captures the commercial potential of social media.
“I use social media as an idea generator, trend mapper, and strategic compass for all of our online business ventures.”