For businesses, Halloween is the perfect time to get creative. As a creative marketeer, I love this time of year as we see big brands show off their personalities and best tricks!
Receiving emails, scrolling LinkedIn and receiving themed parcels are just a few of the ways brands reach me as a consumer. The big names use this season to get innovative and into the Halloween spirit. I’ve compiled my favourite Halloween campaigns of 2022 below.
It always has to be Heinz.
Heinz never fails with their marketing campaigns, so it’s not a surprise the company behind the nation’s favourite condiments pulled it out of the bag for Halloween. As a business with tangible products, it makes sense for them to give best sellers a makeover!
*Enter scarily good black mayo and tomato blood*
Heinz hasn’t stopped there, though. The Halloween celebrations have been taken to an even more terrifying level by Agency Africa. A pop-up shop is selling the themed mayo in no other than Transylvania, the home of Count Dracula.
This is how you make a Halloween Ad! – Upwork’s ‘This is how we work now’ campaign.
I absolutely love this advert! It’s almost unheard of for me to sit and watch an ad over 15 seconds long, never mind for two and a half minutes, but this advert was worth it. If someone told me that I would be laughing (out loud, in front of my confused boss) at a corpse appearing in an advert, I definitely wouldn’t agree. All I can say is hats off to the marketing department for this one, it’s worth the watch!
M&M’s For However You Halloween Campaign
An inclusive concept for a campaign that can target all M&M lovers of all shapes and sizes! I’m not afraid to admit that as soon as Hocus Pocus 2 aired, I watched it immediately. Halloween is for everyone, no matter how you choose to enjoy it. M&M capture this concept perfectly in a heart-warming 15 seconds.