SEO for Smart Speakers

SEO for Smart Speakers

You’ll most likely find an Alexa or a Siri in the average person’s home. One of the great features of smart speakers are the advanced voice search options. Have you considered voice search when writing your content? Find out how to optimise your content for ultimate discoverability below.

Voice search using Smart Speakers is fast becoming a standard way of searching the internet. This search type offers another opportunity to capture organic search traffic. By optimising your website for smart speakers and voice searches you’ll access a whole new kind of user that are tapping into modern technology for their search needs. Targeting voice search with your SEO efforts can also help your overall ranking while giving your site more authority.

Consider all search engines

Smart SpeakerWhile 92% of the market favours Google as their search engine of choice, that is not the case for smart speakers. Amazon is the leading retailer of smart speakers, with the Alexa and Echos dominating over 70% of the Smart Speaker Market. Do you know what search engine Alexa uses?

Bing.

People often overlook Bing when optimising their sites. They often set up Google My Business but not Bing Places for Business. Understand this, gives you a competitive advantage when optimising your site.

While the algorithms for keywords & experience, etc. are very similar, the biggest difference is that Bing is more focused on local search results. If you are searching for somewhere to buy a product, Bing will more often than not put a local business first.

Local SEO is a Big Factor When Optimising for Smart Speakers

When people search on smart speakers, they use phrases like ‘Where’s my local car garage’ or ‘Where’s the nearest Italian restaurant’.

Check that your address, contact details, business hours, etc. are correct everywhere on the internet. Having the wrong or incomplete information on the internet (not just your own website) can mean that you are missing out on potential leads, which goes beyond just smart speakers. Yell.com have a great tool to help you understand where your local data is and what is complete or not.

https://www.yell.com/connectscan

Consider Your Language

The way people speak is different to the way they type. Think about how you would search for something online vs how you ask your smart speaker a quick question. When you are optimising your webpage think about the geographical location and culture that you are targeting. Think about the different types of language. This will enable you to tweak your content to be better optimised for smart speakers.

What is the question?

When people search using smart speakers, they tend to ask questions.

For example: If you are looking to buy a 2 drawer air fryer, you would type into the search engine, ‘2 drawer air fryer’ but with a smart speaker you would likely ask ‘Where can I buy a 2 drawer air fryer.’

You can do this by a few means.

Consider more long-tail keywords – These are conversational in nature. By targeting these you’ll potentially rank higher in voice searches.
Ask and answer questions in your webpage copy – This structure will also help with normal search engine algorithms

Create FAQs page – FAQs are direct questions about your product or service. When searching on smart speakers people will start questions with, ‘who, ‘what’, ‘where’, ‘why’, ‘how’. Use these to include your most common questions in your FAQs page. Then, answer those questions in a conversational tone.

It’s a Balancing Act

Remember that while all these are factors to consider, you are not just optimising your page for smart speakers. So while these tactics are great, don’t solely use them. These need to be considered in your full SEO strategy and implemented as part of your overall plan.

Now that you have reached the end of this blog you are probably thinking, “Wow! I haven’t even considered that”. But is that a curious or scared reaction?! I appreciate that SEO can be a little intimating and a bit of a minefield. If you want to find out more about SEO, pick my brain, or find out how we can work together. Book in for a 30 minute call on my calendar link.

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