Software for SEO

Software for SEO

Are you wondering what tools help Search Engine Optimisation? There are many tools out there, competing to be the ‘all-in-one’ SEO tool. In this blog, SEO expert, Carl Elmer explores the different options and usefulness of Software for SEO.

 There are some SEO tools that are extremely helpful for businesses wanting to climb higher in the rankings. There are some free solutions, as well as options with a high price tag. In this guide, we will look at some of the useful tools on offer to help you maximise your SEO efforts.

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Useful SEO Google Tools

Google is the oracle when it comes to SEO. After all, Google is the search engine that we all want to get to the top of. So that makes it the perfect place to start. Let’s see what Google has to offer.

Software for SEO

Free Google Tools

Google Analytics

Google Analytics is a free analytics tool by Google. It tracks and reports website traffic, user behaviour and other metrics. It provides valuable insights into the performance of your website. The analytics shown here will help you make decisions based on evidence to improve your site. After all, without any analytics or data, how will you know what is working or not? Check out my blog about the latest Google Analytics, GA4.

PageSpeed Insights

Google PageSpeed Insights is a free tool that helps web developers optimise the performance and user experience of your website. It analyses the content of a selected page and suggests improvements based on best practices for performance. It breaks down the performance into mobile and desktop giving you a real insight into how you can improve your site.

Page Speed Insights can be quite harsh when rating a site, especially on mobile and can be quite in-depth with its suggestions, so I wouldn’t suggest using this tool if you are new to SEO. GTmetrix is a tool that breaks down suggestions much better which we will discuss later.

Google Search Console

Same as the other Google tools Google Search Console is free. Arguably this is the most important of all the Google tools. It provides data and insights into how Google crawls and indexes your website. It also alerts you of any errors or security issues. It also provides information on search queries and backlinks.

Google Ads Keyword Planner

This is a free tool that helps marketers find relevant keywords for their SEO campaigns. It provides keyword data based on search volume and competition. Marketers can use Keyword Planner to create and refine their campaigns to maximise effectiveness.

Useful Tools That Help With SEO

Now we have explored some of what Google has to offer, let’s have a look at some other tools out there.

Google Analytics - GA4 Dashboard

As mentioned earlier, GTmetrix is a great alternative to PageSpeed Insights. It analyses the page speed and performance of your website in a similar way to PageSpeed Insights, but it breaks down in a more jargon-free way. GTmetrix is extremely helpful to understand the steps to improve your website better.

Cost: Free


SEOptimer is an SEO auditing tool that helps web developers and owners analyse the website’s on-page and technical SEO factors whilst also identifying areas for improvement. The tool also has a good Keyword Research tool built into the software.

The free version of this SEO software is great if you are just looking for a free tool to use every now and again, but if you want something a little more substantial you can get a premium version for around £19 per month.

Cost: Free – £19 per month


Moz is my personal favourite software for SEO. It is an all-in-one SEO software tool. Moz offers a multitude of tools from SERP analysis and page optimisation tools to backlink analysis and crawl issue alerts. It also has a tool available to look at competitors’ websites to gain insight into how your website compares to your competitors.

Moz is one of the more expensive software on the list, but it is truly an all-in-one solution.

Cost: £81.50 – £250 per month


SEMrush is a comprehensive online visibility management and content marketing SaaS platform that offers a wide range of features for SEO, PPC, social media, content marketing, and market research. It provides tools for keyword research, competitor analysis, site audit, backlink analysis, advertising research, and more, making it a valuable resource for digital marketers, SEO professionals, and businesses of all sizes. While SEMrush does have a free version, you can’t do much with it so if you want to get the most out of a paid option would be better. SEMRush offers multiple subscription levels with the highest costing £190 per month.

Cost: Free – £190 per month


Similar to MOZ, Ahrefs is an all-in-one SEO toolkit. It provides solutions for keyword research, site audit, backlink analysis and content analysis. Ahrefs also offers a database of backlinks and keywords, making it a valuable resource for competitive analysis and market research.

Cost: £79 – £799 per month


Possibly the most controversial and talked about tool on this list. ChatGPT is a new AI (Artificial Intelligence) tool which can assist you in writing blogs and content for websites and other marketing material.

There are a few things you need to be careful with when using Chat GPT:

  • Always fact-check. The facts it provides aren’t always 100% correct.
  • Check the spelling, Chat GPT is an American software, so all the spelling is American so be careful when you use it not to add those Americanisms in there.
  • Google likes content that is trustworthy, Authoritative and original. We are still unsure about the conditions that search engines have about AI-generated content, but following the E-E-A-T Matrix Is a good start!

Here is what Chat GPT had to say about itself:

ChatGPT is a large language model developed by OpenAI, trained on a massive amount of text data to generate human-like responses in natural language conversations. It can answer questions, provide suggestions, and engage in interesting discussions on a wide range of topics. Its capabilities have numerous applications in various fields, including customer service, education, and entertainment.

Cost: Free – Paid option approx. £16 per month


Yoast SEO is a WordPress plugin that improves your website rankings on search engines, by helping you optimise your site’s content and keywords. It looks at keywords, readability, metadata and other on-page SEO factors.

Cost: Free – £99 annually

Screaming Frog

Screaming Frog is a fast and advanced SEO site audit tool. It can be used to crawl both small and very large websites. Manually checking every page would be extremely labour-intensive and you can easily miss a redirect, meta refresh or duplicate page issue. This tool completes all of these things for you and creates a report in minutes.

Cost: Free – £199 annually


Majestic SEO specialises in link analysis. Unlike the other all-in-one tools, Majestic just looks at backlinks.  It uses Citation Flow and Trust Flow metrics to determine a website’s backlink strength and authority.

Cost: £33.33 – £319.99 monthly


Uber Suggest is an SEO tool that specialises in generating new keyword ideas. Created by Neil Patel, a very well-known digital marketer, Ubersuggest also offers Site Audits and other SEO tools.

Cost: Free – £99 per month

Software and tools for SEO can be incredibly valuable for businesses looking to climb the rankings and receive more website traffic. From keyword research to backlink analysis, there are a variety of tools available to help you.

The sheer number of SEO tools on the market can be overwhelming, and it can be difficult to know which ones are the best fit for your business. Hopefully, you found this blog helpful and are going to put some of the tools above into practice.

If you are interested in implementing SEO and want to have a real try at it yourself, check out my SEO Starter Pack. The starter pack will guide you on your SEO journey and you will have me to help you out. Find out more about the SEO starter pack here.

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