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What is Guest Blogging?

Guest Blogging is a content marketing method that allows you to collaborate with other creators/businesses by writing articles. It allows you to create content that will feature on other websites. Creating content for other websites can improve SEO and expose you and your business to new audiences.

Why should I guest blog?

It’s beneficial for both the guest writer and the website publishing the blog. Sometimes organisations pay for guest written content. In other instances, businesses will offer a blog in exchange for your written content. 

This tactic is ideal for businesses that need a platform to reach wider audiences. Appearing on other websites is a great way to increase brand awareness. 

Businesses want to feature third-party blogs to provide quality and informative content to their audience. Usually, organisations reach out to different industries to create content and insight about relevant but distinct topics that aren’t directly related to their business. Collaborating with diverse industries can fill content gaps on progressive blogs. It also ensures the two business’s offerings don’t clash.

For example, we recently partnered with the Begbies Traynor group. This partnership allowed whY-us? to feature on one of their websites and Begbies Traynor to feature on ours.

The content we wrote was for an accountancy website, about the benefits of social media. This provided value for a business that don’t offer social media services. Similarly, Begbies Traynor, who don’t offer any marketing services, wrote content for us about how ANY business can use social media. This highlighted that any business from e-commerce to liquidation can benefit from this marketing method. 

What are the benefits of guest blogging?

Build Relationships

Reaching out to new companies will allow you to develop new relationships with their employees. Relationships like this can potentially create new opportunities. It is also a way to establish partnerships. If you have an HR business, you could guest blog for an SME and whilst creating content, you could inform them of the benefits of outsourcing HR. 

SEO 

In terms of SEO, guest blogging is a great way to get backlinks to your website. One of the benefits of guest blogging is linking your website and referring to your website somewhere within the blog. Writing for websites with a higher domain authority can improve your site’s authority and ranking.

But remember, it’s essential to have a balance. Ensure you write content with quality as the main priority. Writing for your audience is just as important as writing for Google. 

Referrals 

Writing quality content for other businesses, big or small, will catch the attention of new consumers. If something you write interests someone, there is a chance that they will click on your website to find out more about the topic or to learn more about you. 

Providing value = more interest = more clicks = more traffic! 

Potential risks 

Guest blogging is a great addition to your marketing strategy, but there are potential risks. It is possible to overdo it. Excessively featuring guest blogs could damage your rankings. Assessing whether the website is a good match for your business is important. Don’t just write content for anyone! 

Google penalises websites for duplicate content. Ensure that the content you provide or that you’re provided with is unique and hasn’t been published elsewhere. 

Key Takeaways

Guest blogs aren’t necessarily promotional. This method has plenty of benefits but ensuring you can provide value is key. If you are guest blogging or receiving content, evaluating whether it will benefit the consuming audience is important. 

Think of industries that can relate to your business, but don’t clash with your service offerings. Is there a company that compliments your brand and ethos? 

Most businesses know they should be following marketing practices like above. Many businesses don’t know where to start. If you’re included in this, contact us to see how we can help with your content and marketing strategy.

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